Bath Salts Industry Value, Forecast, Business Prospects, Demand with Overview of Competitor
Market Overview
The global Bath Salts Industry Value is
expected to grow at a strong 6.3% CAGR from 2019 to 2024, according to the
latest research report from Market Research Future (MRFR). The global Bath
Salts Industry is expected to touch USD 1.8 billion by 2024, according to the
MRFR report.
The global Bath Salts Industry is primarily
driven by the growing demand for skincare materials and the growing acceptance
of multiple, different ways of achieving strong, healthy skin. Bath salts have
been a widely used product historically, and are still going strong in regions
where the traditions still remain and enable widespread recognition and use of
bath salts. Increasing demand for bath salts from new markets in developing
economies is also likely to be a major driver for the global Bath Salts
Industry over the forecast period. Bath salts allow for easy and comprehensive
cleaning of the skin, as the user immerses him/herself into a solution of the
bath salts. This has made bath salts a popular item for women in particular, as
they highly value the health and appearance of the skin. The growing spending
capacity of women in developing countries is likely to be a major driver for
the global Bath Salts Industry over the forecast period.
Many manufacturers in the global Bath Salts
Industry have also focused on developing safer, organic, and more diverse
formulations of bath salts in recent years, looking to cash in on the growing
demand for the product. This has been a major motivator for the global Bath
Salts Industry due to the growing demand for different flavors in bath salts.
Competitive
Analysis:
Leading players in the global Bath Salts
Industry include Salts & Co., Moksha Beauty, Cornish Sea Salt Co., Westlab
Ltd., PDC Brands, The Kalm Co., Soothing Touch, Borghese Inc., Pretty Valley, Nesalla
Bath Salt, L’Occitane en Provence, Kneipp, Shanghai Jahwa United Co. Ltd., Watson’s,
and Bathclin Corp. Major players in the Bath Salts Industry are likely to focus
on product development in the coming years, as the development of bath salts in
various flavors is likely to be a popular strategy in most regional markets
around the world. Customers prefer having an option of flavor in bath salts, so
this is likely to be a popular product development strategy in the Bath Salts
Industry Value over the forecast period.
Segmentation:
The global Bath Salts Industry has been segmented based on type, form,
distribution channel, and region.
Based on type, the global Bath Salts Industry has been classified as
Atlantic salt, crystal salt, dead sea salt, Epsom salt, and others.
Based on form, the global Bath Salts Industry has been classified as
granular, powder, coarse, and others.
Based on distribution channel, the global Bath Salts Industry has been
divided into store-based and non-store-based. The former is sub-segmented into
supermarkets and hypermarkets, specialty stores, and others.
Regional
Analysis:
Europe holds the largest share in the global Bath
Salt Market,
followed by North America. Widespread awareness about and usage of bath salts
in Europe is the major driver for the market in the region. Bath salts
originated in Europe, with names such as Epsom salt still paying an homage to
Epsom, a town in England where magnesium-rich waters were tapped into to form
magnesium-based bath salts. Such longstanding traditions for bath salts have
made Europe a vital regional market for bath salts. The growing demand from
consumers for stress relief solutions is likely to be a major driver for the Bath
Salts Industry in Europe.
Asia Pacific is expected to exhibit the
highest growth rate in the global Bath Salts Industry Value over the forecast
period. The growing urbanization in the region is a major factor in the Bath
Salts Industry’s growth in the region, as consumers are increasingly aware
about bath salts, as well as being able to afford them.
NOTE: Our Team of Researchers are Studying Covid19 and
its Impact on Various Industry Verticals and wherever required we will be
considering Covid19 Footprints for Better Analysis of Market and Industries.
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