Electric Toothbrush Market Forecast with Investment, Gross Margin, Regional Demand
Electric Toothbrush Market Overview
The global electric toothbrush market is
growing rapidly over the past couple of years. The market growth attributes to
the rising popularity of automatic toothbrushes due to the convenience they
offer over manual toothbrushes, such as a timer and pressure sensors. Moreover,
the increasing advances in its functionalities of the electric toothbrush
accelerate the growth of the market.
According to Market Research Future (MRFR),
the global market valuation is estimated to reach USD 5,852.2 MN by 2024,
registering 7.46% CAGR throughout the assessment period (2019-2024). The
widespread awareness regarding oral hygiene is a key tailwind for the growth of
the market. Besides, the rising adoption of proper oral care routines is
fueling the growth of the electric toothbrush market.
The changing consumer demand encourages
market players to focus on R&D to launch new & innovative products that
can meet the dynamic needs of the consumers, such as teeth whitening and tooth
sensitivity, etc. Thus, the rising health consciousness, along with
technological advancements in the healthcare industry, is driving the growth of
the global electric toothbrush market.
Conversely, factors such as the lack of
product awareness and high costs of electric toothbrushes as compared to
conventional toothbrushes are expected to impede the growth of the market
during the forecast period. Nevertheless, expected technological advances would
not only bring the required expertise in the market but also reduce the cost of
the electric toothbrush.
Global Electric Toothbrush Market –
Competitive Analysis
Highly competitive, the electric toothbrush
market appears fragmented due to the presence of several well-established
players. To gain a larger competitive share, players incorporate strategies
such as mergers & acquisitions, collaborations, expansion, and product
& technology launch. Players invest emphasis on new product development
initiatives substantially and to expand their global footprint. The market is
anticipated to witness relentless innovations and product developments, which
would, in turn, result in intensifying the market competition among the
automotive lighting manufacturers.
Major Players
Players leading the global electric
toothbrush market include The Procter & Gamble Company (US),
Koninklijke Philips N.V. (Netherlands), Panasonic Corporation (Japan),
Colgate-Palmolive Company (US), OMRON Corporation (Japan), Foreo AB (Sweden),
Smilex (US), Pursonic, LLC (US), Kolibree SAS (France), Lion Corporation
(Japan), Conair Corporation (US), and Wellness Oral Care (US), among others.
Global Electric Toothbrush Market Analysis
by Segments
MRFR has segmented the report into three
market dynamics;
By Product Type : Rechargeable and Battery-operated.
By End User :
Adults and Children.
By Regions : North America, Europe, APAC, and
Rest-of-the-World.
Electric Toothbrush Market – Regional
Analysis
Europe dominates the global electric
toothbrush industry in terms of value and volume. The largest market share
attributes to the huge uptake of electric toothbrushes across the region and
increasing per capita expenses on wellness. The burgeoning electric devices
industry, especially in the UK and Germany, is contributing to the regional
market growth. Germany is estimated to account for the largest market share
during the forecast period. In 2018, the European electric toothbrush market
accounted for 40.51% of the total market share, which is expected to appreciate
further during the forecast period.
North America accounts for the
second-largest share in the global electric toothbrush. The expansion of
product portfolios by the key manufacturers is one of the significant factors
driving the regional market growth. Also, the region is a hub for advanced
technologies and has a well-developed infrastructure that demonstrates a huge
potential for revenue generation for the electric & electronics market. The
US and Canada account for major contributors to the growth of the regional
market. The North American electric toothbrush market size is projected to
exhibit a moderate growth rate during the forecast period.
The electric toothbrush market share in the
Asia Pacific region is growing briskly due to the boom in the manufacturing
industries in the region. Besides, factors such as the increasing per capita
disposable incomes and the increasing emphasis on the adoption of
energy-efficient electric devices drive the growth of the electric toothbrush
in the region. The APAC electric
toothbrush market trends is projected to exhibit 8.12% CAGR during the
forecast period.
Industry/ Innovation/ Related News:
April 21, 2020 ---- Nubia Technology (China), a smartphone manufacturer, launched
its two new products, including Neo Smart Sonic electric toothbrush and
toothbrush sterilizer. The Nubia Electric Toothbrush has a sleek design, which
includes a tiny brush head that can penetrate all aspects of the mouth.
Alongside a wide handle that makes keeping a firm grip easier, the electric
toothbrush has a stand that doubles as the wireless charging base.
April 18, 2020 ---- Philips Healthcare/ Koninklijke Philips N.V. (Netherlands), a
multinational health technology company, confirmed that it is to witness modest
growth despite virus disruption. From the electric toothbrush to hospital
scanners, the maker scrapped its previous growth records by 4-6%. The company
said it is also observing comparable sales growth and a 100 basis point
improvement in operating profit margin, as the disruption from the health
crisis hit first-quarter results. Further, it says that sales & profit
margins could rise even further if the coronavirus pandemic eases soon.
NOTE: Our Team of Researchers are
Studying Covid19 and its Impact on Various Industry Verticals and wherever
required we will be considering Covid19 Footprints for Better Analysis of
Market and Industries. Cordially get in Touch for More Details.
Contact us:
Market Research Future (part of
Wantstats Research and Media Private Limited),
Comments
Post a Comment