Mascara Market Forecast, Competitor Analysis, Regional Portfolio, Share
Market Overview
As per Market Research Future (MRFR)
analysis, the global mascara market is estimated to cross USD 13,670.7 Million
at a CAGR of 7.10% from 2020 to 2030 (forecast period). The report offers a
detailed summary of the current scenario, the economic condition, and COVID-19
analysis of the overall market.
Mascara is one of the most widely used eye
cosmetics. In modern mascara formulations, the aim of mascara is to darken,
lengthen and thicken the eyelashes. For decades, formulators have been working
to achieve these qualities while attempting to remove some of the issues
associated with mascara, such as smudging, difficult removal, clumping, etc.
Mascaras must be carefully formulated so that it can allow smooth and even
application without smudging.
Key Players
Some of the leading participants identified
by MRFR in the global mascara market are LOréal SA (France), The Estée Lauder
Companies Inc. (U.S.), LVMH Moët Hennessy Louis Vuitton SE (France), Coty, Inc,
(U.S.), Avon Products, Inc. (U.S.), Shiseido Co., Ltd (Japan), Revlon, Inc.
(U.S.)
Market Dynamics
The growing beauty industry around the
globe and increasing consciousness of beauty among individuals are some of the
main factors estimated to boost the growth of the global mascara market over
the forecast period. In addition, growing awareness of various types of
mascara, such as lengthening, volumizing, and curling across the globe, is a
significant driver of the growth of the target market.
Another factor expected to fuel the growth
of the market is the rise in demand for waterproof mascara across the globe due
to increasing awareness of different types of popular eye makeup around the
world. In addition, raising awareness of the various benefits of waterproof
mascara, such as cost-effective, convenient, long-lasting, easy-to-remove
mascara, and others among women is expected to fuel the growth of the market
over the forecast period.
In addition, rising market penetration of
different mascara colors, such as blue, pink, purple, green, red, and others,
coupled with well-known brands and high quality, is expected to grow the global
market in the coming years.
However, a factor expected to hinder the
growth of the global mascara
market trends is the presence of toxic substances in waterproof mascara,
which is harmful to eye health.
Market segmentation
The global mascara market size has been
segmented into product type and distribution channels.
Based on the product type, the global
market for mascara has been segmented into volume mascara and regular mascara.
The volume mascara will display a growth rate of 6.80% By 2023, the mascara
size is projected to reach more than USD 4,000 million worldwide. The steady
growth of mascara products to enhance the overall appearance of the eye, along
with its application to make lashes thick, has been shown to impact its market
share growth positively. Product promotions and celebrity endorsements also
have a positive impact on the growth of mascara volumizing. By 2023, regular
mascara is expected to dominate the market compared to waterproof mascara based
on easy application and removal of the product. In addition, increasing
awareness of the harmful chemicals present in the waterproof range is
identified as a major setback for the product market. Regular mascara is
expected to rise by 6.59% during the forecast period.
Based on the distribution channel, the
global market for mascara has been segmented into store-based and
non-store-based. The sales of mascara through a store-based system are likely
to dominate the market based on the readily available preferred product, which
achieves consumer satisfaction and "one-stop shopping experience." In
addition, store-based retail is projected to dominate the mascara
market, with a total share of more than 50%. However, based on clients'
fast adoption of technological applications regularly, the sales of mascara
through a non-store-based channel will experience a greater growth rate of
6.85% over the corresponding period.
Regional analysis
By region, the global mascara market growth
has been segmented into North America, Asia Pacific, Europe, the rest of the
world.
Europe will continue to dominate the mascara
industry with more than 30% of its industry share and is expected to hit a
market value of more than USD 3,000 million with a CAGR of 6.61% by 2023.
The Asia Pacific will see a strong growth
rate of 7.01% over the 2017-2023 forecast period. The availability of a variety
of items in the mascara range, together with easy availability across
continents, has increased the selling of mascara globally. Raising consumer
awareness of beauty has played a significant role in the growth of the global
mascara industry over the last few years.
NOTE: Our Team of Researchers are
Studying Covid19 and its Impact on Various Industry Verticals and wherever
required we will be considering Covid19 Footprints for Better Analysis of Market
and Industries. Cordially get in Touch for More Details.
Contact us:
Market Research Future (part of
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