RTD Tea Market Top Competitor, Forecast, By type, Regional Portfolio, Siz
Industry Landscape
It is no surprise in the tea industry that
the ready-to-drink tea (RTD) tea market is surging amid the ongoing COVID 19
pandemic globally. As manufacturers ramped up the making of no-sugar tea varieties,
Global RTD Tea Market size surpassed from USD 21.30 billion that was gained in
the year 2018, and the status quo is highly likely to continue in the forecast
period of 2019 to2024. The pace of the expansion of the market is 5.7%.
RTD Tea Decliners & Boomers
The study reveals that the demand for RTD
tea will witness immense growth over the assessment period. The introduction of
novel flavors in the product categories is anticipated to offer a marvelous
push over the whole market. The formation of associations among manufacturers
in this market is also influencing the demand for RTD tea products.
Intelligent marketing and branding efforts
are taken by energy drink manufacturers are garnering the attention of people
belonging to mixed age groups. Millennials are the foremost consumers of energy
drinks. However, to improve the sales of energy drinks, many manufacturers are
tying up with various RTD tea manufacturers to launch new products that are not
only ready to drink but also have the necessary underlying taste of tea and
coffee. These factors have been considered as influential to the global RTD tea
market’s growth.
At the same time, the consumption of tea
and coffee is escalating, owing to which an energy drink with a well-known
taste can encourage the demand for the products. Energy benefits offered by
these drinks are also luring in elderly age groups owing to their tea and
coffee taste familiarity. These factors are likely to provide a fillip to the
market considerably.
MRFR further notices in its report that RTD
tea will prolong to correspond to the most crucial product segment owing to
rising demand for iced tea and concentrates. Apart from this, fluctuating
prices have negatively impacted the manufacturing costs of RTD tea. Changes in
crucial cost components will always have an unfavorable effect on RTD tea
manufacturers. However, manufacturers have been trying to counterbalance
sourcing costs by trying to achieve economies of scale in production, which
could increase sales in the forecast period.
Vendors Landscape
Tata Global Beverages (India), Hain
Celestial Group (US), The Republic of Tea (US), Nestle S.A. (Switzerland),
Unilever (UK), Bearfield (Netherlands), Starbucks Corporation (US), Coca-Cola
Company (US), Snapple Beverage Corp. (US), Dilmah (Sri Lanka), Inko's Tea (US),
and Blu-Dot Beverage Company (Canada) are some of the key vendors in the global
RTD tea industry.
Segment Review
The global RTD tea
market share has been studied under segments of type, category, packaging
type, and distribution channel.
By the segment of type, the industry has
included black tea, green tea, white tea, and more.
By the segment of the category, the
industry has been included organic and conventional.
By the segment of packaging type, the
industry has included bottles, cans, and cartons.
By the segment of the distribution channel,
the industry has included store-based and non-store-based. The store-based
segment has further divided into supermarkets and hypermarkets, convenience
stores, and more.
Regional Framework
The global RTD tea
market trends has been studied concerning some of the key regions—North
America, Europe, Asia-Pacific, and the rest of the world.
The Asia Pacific in global has witnessed
RTD tea consumption to a high limit, and it remains concentrated in the APAC
region. With the region’s populous nature and its noteworthy millennial
population, APAC accounted for two-fifth of the global RTD tea consumption in
2018, as per MRFR. The London-based global intelligence firm predicts that
Greater China consumed virtually 43% of the APAC RTD tea consumption. The
recognition of black tea in the region has extensively contributed to the
steady rising RTD tea consumption.
Europe is projected to observe noteworthy
CAGR of 5.4% over the same period, in support of increasing demand for healthy
drinks. The North America RTD tea market analysis is anticipated to exceed USD
21,704.2 million by 2024.
NOTE: Our Team of Researchers are
Studying Covid19 and its Impact on Various Industry Verticals and wherever
required we will be considering Covid19 Footprints for Better Analysis of
Market and Industries. Cordially get in Touch for More Details.
Contact us:
Market Research Future (part of
Wantstats Research and Media Private Limited),
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