Cake Mix Key Market Players by Regional Growth, Driven Factor, and Forecast to 2028
Cake Mix Market Overview
The global cake mix market is expected to rise to a
valuation of USD 1,527.4 million by 2028, exhibiting a robust 3.83% CAGR over
the forecast period from 2021 to 2028, according to a new report from Market
Research Future (MRFR). The global cake mix market is mainly driven by the
growing demand for innovative and novel cake mix products and the growing
popularity of cakes and other similar baked products. The report presents a
complete breakdown of the global cake mix market’s global growth prospects over
the forecast period on the basis of a detailed analysis. The historical
performance of the market over the review period is studied in order to present
a complete assessment of the market’s likely growth trajectory over the
forecast period.
The global cake mix market is mainly driven by the growing
awareness regarding the various product variations on offer in the market
today. The global cake mix market has grown readily over the last few decades
due to the growing demand for cakes and the increasing interest in home baking.
The growing interest in bakery products in emerging regions is likely to be a
major driver for the global cake mix market over the forecast period. Comfort
foods such as cakes are likely to rise in demand over the forecast period,
particularly in urban areas in emerging countries, where cakes are not a
traditional part of the cuisine and have thus become all the more popular due
to their novelty.
The growing innovation in packaged foods to produce
long-lasting products is likely to benefit the global cake mix market over the
forecast period. As cake mixes are completely dry, they can be stored for a
long time, thus catering to the customers’ need for food that lasts for a long
time and can be prepared relatively quickly. This is likely to be a major
driver for the global cake mix market over the forecast period due to the
growing volume of the urban demographic looking for long-lasting convenience
food.
Competitive Analysis:
The global cake
mix key market players include General Mills Inc., Associated British Foods
plc, Kerry Group plc, Chelsea Milling Co., Miss Jones Baking Co., Dr. August
Oetker AG, Dawn Food Products Inc., Hain Celestial Group Inc., Archer Daniels
Midland Company, and Pinnacle Foods Inc.
The threat of salmonella poisoning has reared its head in
the global cake mix industry in recent years. In November 2018, Conagra issued
a recall of four types of cake mix from Duncan Hines due to the risk of
salmonella poisoning. In March 2019, some Pillsbury flour packages were
recalled for fear of salmonella contamination.
Segmentation:
The global cake mix market is segmented on the basis of
type, flavor, distribution channel, and region.
By type, the cake mix market is segmented into angel food
cake, layer cake, flourless or low-flour cake, chiffon cake, cupcake, mug cake,
and others. The cupcake segment held the largest market share in 2017; however,
the angel food cake segment is likely to exhibit a robust growth rate during
the forecast period.
By flavor, the cake mix market is segmented into chocolate,
vanilla, and others. Chocolate was the leading flavour in 2017 and is likely to
retain its dominance through the forecast period due to its widespread
popularity.
Distribution channels in the cake mix market size include
store-based and non-store based. Store-based distribution dominated the cake
mix market in 2017, but could fall by the wayside by 2023 due to the emergence
of online shopping channels as reliable distribution channels for cake mix
manufacturers.
Regional Analysis:
North America holds the dominant share in the global cake
mix market due to the widespread demand for cake products in the region,
the longstanding popularity of cake in the region, and the presence of several
leading market players in the region. On the other hand, Asia Pacific is likely
to exhibit the fastest growth over the forecast period due to the growing
demand for cakes, which are still considered a novelty item in much of Asia
Pacific.
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