Electric Toothbrush Market Competitors, Growth Opportunities, and Forecast 2030
Electric Toothbrush Market Outlook
Electric toothbrushes are toothbrushes
which perform zigzag and back-and-forth oscillations for cleaning teeth. Rise
in health consciousness among consumers as well as awareness of oral hygiene
are main factors driving the sales of electric toothbrushes. The global
electric toothbrush market report by Market Research Future (MRFR) provides an
analysis of trends and opportunities with emphasis at regional and country
levels.
The global electric toothbrush market is
expected to touch a towering valuation of USD 7,519.6 Mn by exhibiting 8.24%
CAGR from 2022 to 2030 (forecast period). Its benefits over conventional
brushes are likely to drive the market growth. Integration of pressure sensors
and a timer can culminate in high sales of electric brushes.
Efforts by reputed organizations such as
the American Dental Association (ADA) for creating awareness of oral hygiene
among children are anticipated to boost market growth. High prevalence of oral
diseases such as tooth decay which affects children and adults due to
consumption of sugar and other products can bode well for the market. Migration
to urban areas and changes in lifestyles can evoke the demand for electric
toothbrushes.
The large healthcare budget, rising share
of the middle-class, and high expendable income levels of the population are
other factors which can bolster the demand in the global electric toothbrush
market. Clinical trials outlining the efficacy and performance of brushes are
deemed to spur the market demand.
Competitive Outlook
Panasonic Corporation, Koninklijke Philips
N.V., Lion Corporation, OMRON Corporation, Pursonic, LLC, Smilex, The Procter
& Gamble Company, Kolibree SAS, Colgate-Palmolive Company, Wellness Oral
Care, Foreo AB, and Conair Corporation are some of the electric
toothbrush key market players.
Development of novel products,
collaborations, and partnerships are main strategies of these players.
Segmentation Analysis
The global electric toothbrush market
overview is segmented by type and end-user.
By type, it is segmented into rechargeable
and battery-powered devices. The rechargeable segment is expected to reach a
value of $4,526.8 million by 2024. These brushes are equipped with a nearly
180-degree rotation and can be plugged into an electric socket for self-recharging.
On the other hand, the battery segment can exhibit a respectable CAGR during
the forecast period.
By end-user, it is segmented into adults
and children. The adults segment accounted for the lion’s share of the global
electric toothbrush market in 2018. This can be attributed to the changing
lifestyles of adults and their eating patterns, which evoke the need for
electric toothbrushes. The children's segment, on the flip side, is deemed to
accrue a significant portion of market revenue due to a plethora of options for
kids. Ergonomically designed brushes with the capability of reaching
unreachable recesses of the mouth can be a likely factor driving segment
growth.
Regional Analysis
Europe, the Middle East and Africa (MEA),
North America, Asia Pacific (APAC), and South America are regions covered in
the electric
toothbrush market report.
Europe has captured close to 40.51% of the
market in 2022, with Germany expected to contribute the most to the region in
the coming years.
The APAC region is predicted to exhibit an
8.12% CAGR during the forecast period due to the rise in expendable income
levels of consumers accompanied by the increasing awareness of oral hygiene.
North America can reach a value of USD
2,215.9 million by 2030. This can be attributed to the high disposable income
levels of consumers, the variety of electric toothbrushes, and various
government initiatives encouraging their daily use.
Industry News
Huami and Oclean are expected to
collaborate for launching a new electric toothbrush with a touchscreen
attached. The products launched by Oclean needed to be paired with a smartphone
application for consumers. Alerts and notifications reminded customers of
brushing times, cleaning scores, and battery life.
Startups are also entering the market
landscape for creating a one-stop health solution for consumers. Quip, a U.S.
company, is a direct-to-consumer oral health service which sells electric
toothbrushes at reasonable prices and accompanied by instructions and lecture
to enhance your brushing experience.
Contact us:
Market Research Future (part of Wantstats Research and Media Private
Limited),

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