Denim Market Overview of Top Competitors, Gross Margin, and Forecast to 2030
Denim Market Overview
The global Denim Market is registered to grow a market share
of 6.67% CAGR by 2030 and is further predicted to grow to approximately USD 108.32
Billion during the forecast period. Denim jeans are considered one of the
youth's popular attires due to their durability, comfort, and simplicity of
wear.
The demand for the global Denim Market is driven due to
improving the standards of living of people and significant growth in the
fashion industry. However, the global denim market
size is expected to get hampered due to several reasons, such as increasing
pervasiveness for inexpensive woolen wear, variance in raw material cost,
availability of alternatives in the market, and changing consumer preferences
and fashion.
Global Denim Market – Competitive Analysis
Highly competitive, the global natural denim fabric market
appears well-established due to the presence of several key players. The market
looks fragmented, with a plethora of similar offerings available locally as
well as internationally. To gain a substantial share in the market, players
incorporate strategic initiatives such as mergers & acquisitions,
expansion, and product/technology launch.
Manufacturers use social media platforms to run promotional
activities and to create awareness among the consumers about a new product
launch. They partner with e-commerce platforms to strengthen their network and
increase sales.
Major Players:
Players leading the global denim market include Inditex
(Spain), American Eagle Outfitters Inc. (U.S.), Levi Strauss & Co. (U.S.),
Uniqlo Co. Ltd (Japan), Hennes & Mauritz AB (Sweden), PVH Corp. (U.S.),
Gildan Activewear Inc. (Canada), Citizen of Humanity LLC (U.S.), AG Adriano
Goldschmied Inc. (U.S.), and VF Corporation (U.S.), among others.
Market Segmentation
The global denim market overview is classified on the basis
of distribution channel, consumer group, and type.
Based on the consumer group segment, the global market for
denim has been classified into female and male segments. Of these, the women's
segments are generating significant market share because of the rising number
of product launches for women with specific designs and the rising demand for
skinny fit jeans among women.
On the basis of the fitting type segment, the global market
for denim has been segregated into slim fit, loose fit, and others. Of these,
the slim fit segment is predicted to generate the largest market share during
the forecast period due to its perfect fit size and ability to provide a good
body shape.
Based on the product type segment, the global market for
denim has been segmented into bottom wear, top wear, and bags and accessories.
The global denim market has been divided based on sales channels such as online
and offline, specialty stores, hypermarkets and supermarkets, and department
stores.
Regional Analysis
The global denim market has covered various geographical
locations such as North America, Europe, Asia-Pacific, and the rest of the
world.
Furthermore, the projection period is expected to see the North
American region's denim market dominate due to rising disposable income and
desire for high-quality clothing.
The fastest-developing regional denim market size is
predicted to be the Asia-Pacific region during the research period. This region
is expanding due to the growing purchasing power of the people in it.
Thus, many popular brands in denim market trends, including
VF, ITG, American Eagle, Levi Strauss, and Perry Ellis Outfitters, are
developing businesses in the local market, which is propelling the Asia-Pacific
regional market growth.
Industry News
For instance, in Jan 2022, the prominent player Levi's
announced its cooperation with its denim users. It has aimed to release a set
of co-branded apparel with the support of Nintendo's Pokémon. Moreover, a denim
trucker jacket was disclosed by the company that includes Pokémon designs
highlighting animals like Mewtwo, Psyduck, Ekans, Diglett, Squirtle etc.
NOTE: Our Team of Researchers are Studying Covid19 and
its Impact on Various Industry Verticals and wherever required we will be
considering Covid19 Footprints for Better Analysis of Market and Industries.
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