Healthy Smoothies Market Research: Key Players, Statistics, and Forecast 2032
Healthy Smoothies Market Synopsis
The healthy smoothies market is slated
to secure a substantial market value to USD 15.96 Billion by 2032 with CAGR at
10.50% over the review period.
Market Highlights
Increased demand for local soft drink
varieties, like tropical varieties, along with the use of new ingredients such
as erythritol in soft drinks, is expected to improve soft drink consumption. In
exchange, this would prompt the growth of the market over the predicted period.
As an acceptable diet standard, balanced smoothies, which contain large
servings of fruits and vegetables, are recommended. Also, increasing customer
health awareness and evolving lifestyle and eating preferences, along with
health benefits, are driving the healthy
smoothies market share. At present, much of the population's eating
patterns include avoiding meals and using other snack foods as replacements.
Carbohydrate consumption, mostly when sugar-free healthy smoothies are made, is
low. Therefore, most workout coaches prescribe nutritious smoothies to individuals
who aspire to lose weight.
Growing urbanisation is primarily driving
the growth of the global healthy smoothies market, attributable to the
increasing demand for nutritious beverages. Owing to their health benefits and
their function as a choice for a breakfast drink, the growing prevalence of
diseases such as cholesterol, hypertension, and diabetes has increased the
intake of organic, organic smoothies and beverages. Good smoothies have
therefore arisen as an ideal meal replacement option. Also, as well as
providing good flavour, comfort, and portability, they are more healthy than
most snack items.
The high production costs for healthy
smoothies, however, are expected to impede the market's expansion.
Competitive Dynamics
Some of the key players profiled in the
global healthy smoothies market include Bolthouse Farms, Inc. (U.S.), Barfresh
Food Group (U.S.), Innocent Drinks (U.K.), Smoothie King (U.S.), MTY Food Group
(Canada), Crussh Juice Bars (Australia), Freshens (U.S.).
Segmental Analysis
The healthy
smoothies market research has been segmented into fresh and processed,
based on the form. In this category, refined organic smoothies are leading the
industry. The processed healthy smoothies market is expected to grow
considerably due to the higher shelf life over the forecast period. However,
freshly made healthy smoothies are witnessing high consumer demand due to the
lack of added preservatives and are expected to grow over the forecast period.
The demand for balanced smoothies is
segmented into nuts, bananas, vegetables and others based on beneficial
ingredients. Of all the available foods, fruits and vegetables lead the market
due to easy availability and rapid demand. However, the opportunity for
seed-based nutritional drinks is anticipated to witness elevated demand owing
to a broad range of health benefits, such as preserving good cholesterol and
blood pressure levels and decreasing hypertension.
Furthermore, based on ingredient form, the
market is segmented into powder, liquid syrups and others. Liquid syrups lead
the market in this category due to customer demand for pre-prepared beverages.
Regional Overview
North America, Europe, Asia Pacific, and
the rest of the world (RoW) are segmented into the global healthy smoothies
market.
In the healthy smoothie market, North
America leads, led by the Asia Pacific region. Due to the busy lifestyle and
declining health conditions in this country, the U.S. has a large intake of
better smoothie ingredients. Consumers in the U.S. favour nutritious smoothies
made from organic fruits because of parents' wellness issues for their children
and the growing market for junk foods in the U.S.
Over the evaluation period, the Asia
Pacific Region is perceived to be the fastest-growing region. Also, in
countries such as India and China, growing health perception and busy lifestyle
have shifted customers to convenient food, healthy growth is anticipated in the
suited, healthy smoothies market in the Asia Pacific region. Also, a heavy
emphasis on healthier organic smoothies and high-fibre balanced smoothies with
additional health benefits over traditional healthier smoothies is expected to
increase the global demand for healthy smoothies.
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