Matcha Products Market Research with Quality Analysis of Top Companies with Demand and Forecast
Matcha Products Market Scope
The matcha products market is poised to
expand at 7.50 % CAGR over the forecast period. It was valued at USD 3.90
billion in 2032.
The shift from tea to other applications
such as foods, beverages, bakery items, and others can provide scope for growth
in the market. Health benefits of consumption of matcha and huge prevalence of
lifestyle diseases can bode well for the matcha
products market share and drive sales. The increasing wave of
health-consciousness can facilitate market growth.
The outbreak of the COVID-19 pandemic is
likely to fuel sales of matcha products as consumers stay indoors. In addition,
efforts by customers to enhance their immunity levels can bode well for the
market. The potential of matcha to lower stress levels and improve brain
functioning can lead to procurement of matcha-based foods and beverages.
Competition Outlook
Mizuba Tea Co., Ippodo Tea Co., ITO EN,
LTD, AIYA, Midori Springs Ltd., Andrews & George Co Ltd, Kissa Tea GmbH,
TEAJA Organic, Matcha Maiden, and The AOI Tea Company are key players of the
global matcha products market.
Segmentation
The global matcha products market has been
segmented by grade and application.
By grade, the global matcha products market
has been bifurcated into ceremonial, standard, and culinary. The standard grade
is expected to gain revenue in the market due to affordable prices of its
products and its heavy consumption as compared to ceremonial.
Based on application, the global matcha
products market has been classified into beverages, sweet & savory snacks,
bakery & confectionery, dairy & frozen desserts, and others. Beverages
and bakery & confectionery applications can evoke a huge demand in the
market. The penchant of customers for trying exotic foods and a palate for new
tastes can bode well for the market till the end of the forecast period.
Regional Analysis
The matcha
products market research has been studied with regards to four key
regions—North America, Europe, Asia Pacific (APAC), and Rest-of-the-World
(RoW).
APAC is expected to lead the global matcha
products market due to traditional use of matcha for tea in China and Japan.
Huge levels of anti-oxidants can drive customers towards purchasing these
items. In addition, prevalence of diseases due to lifestyle changes will lead
to huge sales of matcha due to its health benefits. Consumption of low-calorie
beverages as well as establishment of cafes and restaurants which serve matcha
products lead to a bullish growth for the market in the region.
North America is set to grow at a rapid
pace during the forecast period due to a sizeable vegan population and
inclination towards healthy products. The move by various cafes and beverage
chains attempting to capitalize on the trend of health-consciousness has
launched matcha-based items. High awareness levels may also play a vital role
in the global matcha products market.
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